We're not just a childcare-we're a movement of magic
Nurturing growth and wellness for children in Cowichan Valley.
We're not just a childcare-we're a movement of magic
Nurturing growth and wellness for children in Cowichan Valley.
Miss Beesley created By Shelly Knock
Our mascot
At 🐝 Meet Miss Beesley – The Heart of the Jitterbugs Movement
🐝 The Story of Ms. Beesley
Meet Ms. Beesley, the gentle guardian of Jitterbugs — a bright, golden honey bee who believes that every child carries a spark of magic inside.
Each morning, she buzzes through the classrooms, her wings shimmering with kindness and curiosity. With every flutter, she spreads her Learning Dust — tiny bursts of joy, wonder, and courage that help children explore, imagine, and grow.
Ms. Beesley loves to watch little hands create, build, paint, and discover. She knows that through play, children learn about the world, about others, and about themselves. When kindness is shared, her heart glows; when curiosity blooms, her wings shine brighter.
As the day ends, she hums softly from her cozy hive and whispers,
“When you play, you learn. When you care, you grow. And together, we make our hive shine.”
That’s the spirit of Ms. Beesley — and the heart of the Jitterbugs Movement: learning through love, laughter, and the magic of play. 🌼Born from creativity, purpose, and a touch of entrepreneurial spirit, Miss Beesley began her journey as a symbol of innovation during a Dragons’ Den audition — representing strength, sweetness, and the power to rise above cravings.
Today, she’s found her new hive at Jitterbugs Child Care Inc., becoming the proud mascot of our movement and expansion.
Miss Beesley embodies everything Jitterbugs stands for — curiosity, community, and growth. Her vibrant wings represent imagination and freedom of learning, while her confident stance reminds us that education is about more than academics — it’s about empowerment, creativity, and heart.
As Jitterbugs expands into new programs, educator training, and family support initiatives, Miss Beesley leads the way as a visual symbol of positive change and transformation. She reminds families and educators alike that when we nurture children with love and intention, the entire community flourishes.
✨ From inspiring young learners to guiding new educators, Miss Beesley is more than a mascot —
"she’s the face of the Jitterbugs movement: bold, bright, and buzzing with purpose."
Shelly knock
Here’s a strong and purposeful list of superhero powers that our honey bee mascot possess— each one designed to connect directly with children and the Jitterbugs philosophy 🌼🐝
🐝 1. The Power of Play Magic
She turns ordinary moments into playful adventures — reminding children that play is where learning begins.
💫 2. Curiosity Vision
Her special bee eyes can see possibilities everywhere — helping children look closer, ask “why?”, and discover the magic inside learning.
💛 3. Heart Glow
Her heart lights up when kindness spreads — teaching children that every gentle word or helping hand makes their classroom shine brighter.
🌈 4. Color Crafter
She can paint the air with colors of creativity — inspiring children to express themselves through art, building, and imagination.
🌻 5. Garden of Growth
Every time she lands, new ideas bloom — showing children that learning grows when they explore, get messy, and try again.
🎶 6. Rhythm Wings
Her wings make music that helps children move, dance, and feel joy — connecting body, rhythm, and learning together.
🌍 7. Nature Whisper
She speaks the language of trees, flowers, and rain — reminding children to care for nature and learn from its gentle lessons.
🧩 8. Friendship Builder
She can link invisible “friendship threads” between children — helping them work together, share ideas, and feel part of one hive.
🪄 9. Calm Cloud
When big feelings buzz too loud, she flutters softly, sending calming sparkles — helping children breathe, settle, and feel safe.
🌟 10. Dream Keeper
She collects children’s hopes and ideas in her honeycomb heart — showing that every dream, big or small, matters and can grow.
Jitterbugs inc And its Movement.
Our Mission
✨ Building Childcare Legacies ✨
For over 20 years, I’ve built and grown a thriving childcare business rooted in purpose, care, and community — and now, I’m ready to help you do the same.
Through one-on-one and group coaching sessions, I teach childcare facilitators how to create sustainable, government-funded childcare programs that can last for generations to come.
It’s time to design impactful environments where children and staff thrive together — where leadership, love, and legacy meet.
👩🏫 Ready to start your journey?
Let’s build the future of childcare — one centre, one leader, one vision at a time.
#ChildcareCoach #EarlyChildhoodEducation #ChildcareBusiness #WomenInBusiness #Leadership #ChildcareTraining #CoachingForEducators #LegacyBuilding #ChildcareSuccess #ECELeaders #EmpowerEducators #ChildcareEntrepreneur
🌈 Carousel Post: “How to Build a Funded Childcare Business That Lasts for Generations”
Slide 1 – Cover
Title:
✨ Build a Childcare Legacy ✨
“How to create a thriving, government-funded childcare business that lasts for generations.”
(Visual idea: A warm, inviting daycare scene with children playing and a teacher smiling — overlay your name: “with Shelly, Childcare Business Coach.”)
Slide 2 – Your Story
Text:
I’ve spent over 20 years building and growing a successful childcare business.
Now, I’m teaching others how to do the same — with structure, purpose, and heart.
(Visual: A candid photo of you in a classroom or workspace with a short “20 years experience” badge overlay.)
Slide 3 – The Vision
Text:
I believe every childcare leader deserves to build a business that:
🌿 Impacts children and families
💡 Supports passionate educators
💰 Thrives within government funding
🏡 Creates a legacy for generations
Slide 4 – The Problem
Text:
Too many childcare facilitators:
❌ Burn out trying to do it all
❌ Struggle to navigate funding systems
❌ Don’t have a roadmap for growth
You don’t have to figure it out alone.
Slide 5 – The Solution
Text:
Through my 1:1 and group coaching, I’ll guide you step-by-step to:
✅ Build a licensed, funded childcare business
✅ Create impactful environments where staff and children thrive
✅ Develop long-term systems for stability and success
Slide 6 – The Invitation
Text:
Ready to build your childcare legacy? 🌟
Let’s make your dream sustainable, supported, and successful.
👩🏫 Click the link in bio to learn more about coaching sessions.
Slide 7 – Call to Action
Text:
Your legacy starts here.
Because the children you teach today…
become the world of tomorrow. 🌍💛
Caption (for the post)
✨ BUILD YOUR CHILDCARE LEGACY ✨
After 20 years in the childcare industry, I’ve learned one truth — success isn’t just about opening a center… it’s about building one that lasts.
I help childcare facilitators create thriving, government-funded childcare programs where children, educators, and leaders grow together.
If you’re ready to start your own childcare business — or scale the one you already have — let’s connect.
👩🏫 1:1 and group coaching now available
📩 DM me “LEGACY” for details
'Shelly Knock" Chief Educational Director of "The Jitterbugs Movement"
#ChildcareCoach #ChildcareBusiness #EarlyChildhoodEducation #ECELeaders #ChildcareTraining #WomenInBusiness #LegacyBuilding #ChildcareSuccess #ChildcareMentor #CoachingForEducators #ECEProfessionals #EmpowerEducators #GovernmentFunding #LeadershipInChildcare
Jitterbugs Mentorships hosted by Shelly Knock
Jitterbugs inc Moments: A Collection of Memories
Moments of joy: Our little heroes in action
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